PRIVACY POLICY

Last Updated: August 18th , 2015

AGREEMENT AND PARTIES

Choice Brands Equestrian, Inc., a Pennsylvania Corporation, doing business as, HorseLoverZ.com, hereafter referred to as (“CBE”, “Company,” “us,” or “we”). CBE respects the privacy of visitors to the CBE website, www.HorseLoverZ.com and related sites or mobile apps collectively referred to as the “website” or “site”. This Privacy Policy (“Privacy Policy” or “policy”) is an agreement between CBE and you (“you”), the user.

AGREEMENT TO TERMS

All activities in which you may engage on this website are voluntary. You are not required to provide any personal information to CBE unless you choose to access certain features on this site, such as registering or placing an order, which require personal information. However, when you use the website, other types of information may be collected about you and your usage. If you do not agree with the terms of our Privacy Policy and our Terms and Conditions of Use, please do not provide us with personal information, and leave this website immediately. The Terms and Conditions of Use of this site are expressly incorporated herein by reference and made a part of this policy. By using the CBE website, you indicate by your use that you agree to the terms of this Privacy Policy as well as to our Terms and Conditions of Use.

EFFECTIVE DATES

This Privacy Policy is effective as of, November 20 th , 2015, and will remain in effect except with respect to any of its provisions that are changed in the future, in which case the changes will become effective on the date they are posted on the website or we otherwise notify you of the changes. We reserve the right to change this Privacy Policy. Changes, modifications, additions, or deletions will be effective immediately on their posting to this site. It is your responsibility to review the Privacy Policy periodically, and if at any time you find the policy unacceptable, you must immediately leave the Website and cease all use of the Website. Your continued use of the site after we post any such modifications will constitute your acknowledgment of the modified policy and your agreement to abide and be bound by the modified policy. If a change to the policy is made, we will provide notice of the update by indicating the date the update was made by updating the, “Last Updated” date found at the beginning of this Privacy Policy.

DISCLAIMERS

The Privacy Policy does not extend to anything beyond the control of CBE, and is not to be applied in any manner contrary to applicable law or governmental regulation. This online Privacy Policy only applies to information collected through this site. This Privacy Policy does not apply to any information we may collect from you in any place other than this website.

PERSONAL INFORMATION WE MAY COLLECT

We may ask you for certain information referred to on this site as “personal information,” which includes information that pertains to your identity. Such information may include, but is not limited to, items such as your name, address, date of birth, age, gender, email address, telephone number, or credit card or debit card number. You may be required to provide personal information to access or use certain parts of our website or features of the site. If you do not provide the requested personal information, you may not be able to access or use the features of the site where such information is requested.

GENERAL INFORMATION COLLECTED

There may be other instances in which we collect information from you that are more general in nature (“general information”). Such information may include your Internet Protocol (IP) address, which enables us to identify your computer or device on a Transmission Control Protocol/Internet Protocol (TCP/IP) network, which includes the World Wide Web. Your computer has an IP address, which is required in order for you to communicate with others via the Internet. Such general information, including the click stream data and cookies, as mentioned below, may be collected from you whenever you access the site, whether or not you provide us with any personal information.

CLICK STREAM DATA

When you visit our website we may also collect “click stream data” (server address, domain name). This information can be combined with information you have provided to us by registering, for example, which will enable us to analyze and better customize your visits. We may use click stream data for traffic analysis or e-commerce analysis of our website, to determine which features of our site are most or least effective or useful to you.

AUTOMATIC DATA COLLECTION AND COOKIES

We may use “cookies” to gather information about your visits to our website and enhance your experience. A “cookie” is a small string of information that the website you visit transfers to your computer for identification purposes. Cookies can be used to follow your activity on the website and that information helps us to understand your preferences and improve your website experience. Cookies are also used for such activities as remembering your user name and password, if you use such a feature on this site. Most browsers allow you to turn off all cookies, in case you prefer not to receive them. You can also have your computer warn you whenever cookies are being used. See your browsers documentation on how to adjust your cookie preferences. There are also software products available that can manage cookies for you. Please be aware, however, that when you choose to reject cookies, this choice may limit the functionality of the website you visit and you may lose access to some of its features.

UNIVERSAL EVENT TRACKING

CBE participants in online add and remarketing campaigns through the Bing Ads network, which is a Microsoft Company. As a company that advertises through Bing Ads, a small snippet of computer code is added to each webpage called a, “universal event tracking tag” (“UET”). This UET enables Microsoft to identify end user visits to the CBE website. Bing then allows CBE to segment audiences by creating remarketing lists based on end user activity on the website so that campaigns may be optimized. Bing requires you to be notified that individual end user tracking and data sharing with third parties for the purpose of advertising and marketing is taking place on the CBE website. These remarketing lists will only be used by CBE and not shared with any third parties or any other advertisers or partners, and not otherwise used by Microsoft for any purpose not described in this policy or the Microsoft, Bing Ads policies. We respect the sensitivity of certain type of data of our users and do not create marketing lists based on data considered sensitive such as but not limited to, health information, personal identification numbers or sexual orientation. In addition, we do not create marketing lists or otherwise profile any individuals under the age of 13, or other age restrictions required by law. This type of advertising is commonly known as “interest based advertising”. Interest based adverting allows CBE to offer products and services we feel would be of greatest interest to you. If you want to “opt out” of interest based advertising, the next section called “Opting out of interest based advertising” provides further direction.

OPTING OUT OF INTEREST BASED ADVERTISING

You may “opt out” of interest based advertising by going to each of these websites and following the directions to opt out: NAI consumer opt-out page and the DAA opt-out page. Opting out does not mean you will no longer receive online advertising. It does mean that the NAI member company or companies from which you opted out will no longer customize ads based on your interests and web usage patterns using cookie-based technology.

HOW WE RESPOND TO “DO NOT TRACK” DISCLOSURES

We are strongly committed to not sharing nonpublic information with third parties. Under this Privacy Policy, we may share your information only under particular situations, as described in this Policy. Because we protect all users in this manner, we do not change our behavior in response to a web browser's “do not track” signal.

HOW WE MAY USE YOUR INFORMATION

We will use the personal information you provide CBE in combination with, general information, click stream data, cookies, UET tags, and additional sources of information, to, analyze visits to the website and learn about the interests of our visitors in aggregate and also on a personal level to better understand the users interests and needs, so we can improve our products and services and deliver the type of content, features and promotions that will be of greatest interest to you which include but are not limited to; information or materials via e-mail about products, offers, and news we think might interest you; efforts to administer a promotion, survey or other offering to provide you with relevant products or services (for example, to deliver a prize you may have won in a contest) we believe would be of interest to you; and from time to time we may share your information with select partners, subsidiaries or others we feel would enhance your experience on the CBE website or offer you products and services that would be of interest to you.

INFORMATION SHARING

Information sharing can provide a valuable type of consumer networking. By helping to make new connections and introduce new resources to our customers, you may discover new opportunities and products compatible with your interests and needs. With that end in mind, information may be shared with other select companies whose products and services you may find useful. Information sharing also helps us to guard against potential fraud and other wrongdoing. We review transactions internally on a regular basis to identify potential concerns, and we partner with select outside companies to further enhance our ability to ensure that fraudulent orders and/or potentially damaging worms, viruses and other types of malware do not interfere with our ability to provide the best possible products, value and services to you and to our other valued customers.

INFORMATION SHARING CHOICES

We appreciate and respect that not all customers may wish to benefit from the opportunity to share information with other select companies. If you do not want CBE to share your personal information for marketing purposes, please immediately contact us and we will remove your name from lists we share with other companies. When contacting us, please clearly state your request, including your name, mailing address, email address and phone number. After we process your request, your personal information will no longer be shared for marketing purposes. It is important to understand that with some companies or online partners, your information must be shared in order to receive their services. For instance, when you order an item that is drop shipped by the manufacturer, we may send your name, address, email address and phone number to our shipping vendor, allowing you to access their online delivery scheduling system. Our vendor does not share your personal information with third parties; it is used strictly to coordinate and complete your shipment. Opting out of sharing your information for marketing purposes will not prevent your relevant information from being provided to shippers when you order products for delivery or from other sharing for non-marketing purposes. Similarly, this will not prevent us from sharing information as and to the extent it is combined or aggregated (in a non-personally identified manner) or otherwise analyzed by us, or our Service Providers.

INFORMATION SECURITY

We take our customers’ personal information seriously and take steps to protect our customers' personal information against loss, misuse, alteration and unauthorized access. We use encryption technology whenever receiving and transferring your payment information on our website.

ABOUT SSL CERTIFICATES

When you make a purchase online, either a solid key or a locked padlock icon will appear in the lower right of your browser window. This icon indicates that your transaction session is secured through Secure Sockets Layer (SSL). If one of these icons does not appear, please contact HorseLoverZ.com at 1-800- 8-SADDLE to complete your purchase.

RISK OF INTERCEPTION

Please keep in mind, however, that whenever you give out personal information online there is a risk that third parties may intercept and use that information. While CBE strives to protect your personal information and privacy, we cannot guarantee the security of any information you disclose online. By using this site, you expressly acknowledge and agree that we do not guarantee the security of any data provided to or received by us through this site and that any personal information, general information, or other data or information received from you through the site is provided to us at your own risk, which you expressly assume.

THIRD PARTY SERVICE PROVIDERS

Some of our services are provided to you through contractual arrangements we have with affiliates, services providers, partners and other third parties (collectively, “service partners”). Our service partners may use your personal information to operate our sites and to deliver their services. For example, your data may be transferred to website hosting partners and other parties who assist us in designing and operating the website, executing services (such as for prize fulfillment), or helping us analyze collected data. We will encourage our service partners to adopt and post privacy policies. However, the use of your personal information by our service partners is governed by the privacy policies of those service partners and is not subject to our control. As such, you expressly agree to hold CBE harmless for any damages you sustain as a result of information shared with third parties under this agreement.

LINKS TO THIRD PARTIES

For your convenience and to improve the usage of the website we may insert links to third parties on this site. This Privacy Policy does not apply to such third party websites. These links take you outside our service and off of the CBE website and such links are beyond our control. This includes links from partners that may use CBE’s logos as part of a co-branding agreement. The sites those links can take you to have their own separate Privacy Policy and although we seek to protect the integrity of our site, CBE is not liable for the content and activities of those sites. Your visits and access to such websites is at your own risk. Please note that those other sites may send their own cookies to users, collect data, or solicit personal information.

RELEASE OF INFORMATION

CBE will release personal, general or other information without your consent for security purposes, when required by law, or to prevent imminent harm to any person or entity. We will disclose whatever information required upon receipt of a court order or subpoena, or to cooperate with a law enforcement investigation, which may include responding to requests and court orders from jurisdictions outside the United States. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful, as determined in our sole discretion. Release of your personal data for security purposes, as described in this agreement to any person or entity under any circumstances shall be based on a determination made solely by us, exercising our own discretion, permission for which is expressly granted by you to us in accordance with this policy.

NO USE OF THIS SITE BY PERSONS UNDER 18 PERMITTED

CBE intends only persons who are 18 years or older to use this website unless under the guidance of the minors legal guardian. Any general information provided by a person under the age of 18 and gathered (for example, through the use of cookies) during his or her visit may be used as indicated in this policy. CBE is committed to protecting the privacy of children and has no intention of collecting personal data from children under the age of 18. We encourage parents and guardians of children under 18 to regularly check and monitor their children’s use of e-mail and other activities online.

NOTICE CONCERNING CHILDREN

We are a general audience site, and do not direct any of our content specifically at children under 13 years of age. We understand and are committed to respecting the sensitive nature of children’s privacy online. If we learn or have reason to suspect that a site user is under age 13, we will promptly delete any personal information in that user’s account.

OPTING OUT AND DELETING YOUR ACCOUNT

You may cancel your registration at any time, and you may opt out of receiving any emails from CBE. Additionally, you can choose to have all your personal information deleted from our database except for that information which is necessary to keep in order to comply with state and federal law. You may opt out, or delete or modify your personal information, by sending us a message on our contact page indicating your preferences. We encourage you promptly to update your personal information when it changes.

UPDATING YOUR INFORMATION

To update your information send us a message on our contact page indicating the information you wish to update or contact customer service at 1-877- 804-7810.

HEADINGS

Descriptive headings contained herein are for convenience only and shall not control or affect the meaning or construction of any provision of these Terms and Conditions for Use and Privacy Policy.

ACKNOWLEDGEMENT

BY USING OR ACCESSING THE WEBSITE, YOU ACKNOWLEDGE THAT YOU HAVE READ THE PRIVACY POLICY AND TERMS AND CONDITIONS OF USE AND AGREE TO BE BOUND BY THEM.

QUESTIONS OR COMMENTS

If you have any questions or comments relating to our website or the Privacy Policy, contact the Privacy Compliance Manager at: