Tru Western

The Tru Story
Established in 1969, Tru was founded as one of America's first independent fragrance companies. In the early days, founder Bernie Dworin, was a well known purveyor of men's goods, selling to main street retailers across America. Bernie built the Tru Western cologne business from the dust, through hand-shake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Over 5 decades later, Bernie’s vision of the company still holds true, as we work to instill his core commitments to quality, with a timeless blend of authentic western style fragrances and perfumes.

Tru Western brand logo

30 products

The Tru Story
Established in 1969, Tru was founded as one of America's first independent fragrance companies. In the early days, founder Bernie Dworin, was a well known purveyor of men's goods, selling to main street retailers across America. Bernie built the Tru Western cologne business from the dust, through hand-shake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Over 5 decades later, Bernie’s vision of the company still holds true, as we work to instill his core commitments to quality, with a timeless blend of authentic western style fragrances and perfumes.

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