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Tru Western Logo

Tru Western

The Tru Story
Established in 1969, Tru was founded as one of America's first independent fragrance companies. In the early days, founder Bernie Dworin, was a well known purveyor of men's goods, selling to main street retailers across America. Bernie built the business from the dust, through hand-shake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Over 5 decades later, Bernie’s vision of the company still holds true, as we work to instill his core commitments to quality, with a timeless blend of authentic western style.

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  • Yellowstone Equ de Parfum

    Yellowstone Equ de Parfum

    $45.00
  • Yellowstone Cologne Spray

    Yellowstone Cologne Spray

    $55.00
  • Cowboy Gunslinger Eau de Cologne

    Cowboy Gunslinger Eau de Cologne

    $45.00
  • 8 Seconds Cologne Spray by PBR

    8 Seconds Cologne Spray by PBR

    $45.00
  • Pink Camo Perfume Spray

    Pink Camo Perfume Spray

    $40.00
  • Leather No. 3 Small Batch Indigo Blend Eau de Cologne Spray

    Leather No. 3 Small Batch Indigo Blend Eau de Cologne Spray

    $45.00
  • PBR Black & Blue Flame Cologne Spray

    PBR Black & Blue Flame Cologne Spray

    $45.00
  • Leather No. 2 Small Batch Cologne Spray

    Leather No. 2 Small Batch Cologne Spray

    $45.00
  • Unmatched Eau de Cologne Spray

    Unmatched Eau de Cologne Spray

    $45.00
  • Wild & Free Amber Sundance Hair & Body Spray

    Wild & Free Amber Sundance Hair & Body Spray

    $35.00
  • Southern Soul Pefume

    Southern Soul Pefume

    $40.00
  • Leather No. 1 Private Reserve Cologne Spray

    Leather No. 1 Private Reserve Cologne Spray

    $45.00
  • American Cologne Spray

    American Cologne Spray

    $45.00
  • Cowboy Cologne Spray

    Cowboy Cologne Spray

    $45.00
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  • Outlaw Cologne Spray

    Outlaw Cologne Spray

    $45.00
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The Tru Story
Established in 1969, Tru was founded as one of America's first independent fragrance companies. In the early days, founder Bernie Dworin, was a well known purveyor of men's goods, selling to main street retailers across America. Bernie built the business from the dust, through hand-shake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Over 5 decades later, Bernie’s vision of the company still holds true, as we work to instill his core commitments to quality, with a timeless blend of authentic western style.

HorseLoverZ, the World’s largest online tack store, brings you a large selection of horse riding related products from your favorite brands, including the latest Tru Western selection. You can always find the most popular Horse Gifts & Jewelry on HorseLoverZ, at unbeatable prices either through our online auctions, sales or our Price Match Guarantee!

Recent Tru Western Reviews

Verified Purchase

Cowboy Cologne Spray

January 17, 2020

Smells wonderful
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