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Tru Western Logo

Tru Western

The Tru Story
Established in 1969, Tru was founded as one of America's first independent fragrance companies. In the early days, founder Bernie Dworin, was a well known purveyor of men's goods, selling to main street retailers across America. Bernie built the Tru Western cologne business from the dust, through hand-shake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Over 5 decades later, Bernie’s vision of the company still holds true, as we work to instill his core commitments to quality, with a timeless blend of authentic western style fragrances and perfumes.

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  • Wrangler Original Cologne For Him
    Wrangler Original Cologne For Him
    $45.00
  • Wrangler Original Perfume For Her
    Wrangler Original Perfume For Her
    $45.00
  • PBR Anejo Cologne Spray
    PBR Anejo Cologne Spray
    $45.00
  • Pink Camo Perfume Spray
    Pink Camo Perfume Spray
    $40.00
  • Leather No. 3 Small Batch Indigo Blend Eau de Cologne Spray
    Leather No. 3 Small Batch Indigo Blend Eau de Cologne Spray
    $45.00
  • Southern Soul Pefume
    Southern Soul Pefume
    $40.00
Filter
Showing 1 - 6 of 6 results
24 | 48 | 96 | Show All

The Tru Story
Established in 1969, Tru was founded as one of America's first independent fragrance companies. In the early days, founder Bernie Dworin, was a well known purveyor of men's goods, selling to main street retailers across America. Bernie built the Tru Western cologne business from the dust, through hand-shake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Over 5 decades later, Bernie’s vision of the company still holds true, as we work to instill his core commitments to quality, with a timeless blend of authentic western style fragrances and perfumes.

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