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The Tru Story
Established in 1969, Tru was founded as one of America's first independent fragrance companies. In the early days, founder Bernie Dworin, was a well known purveyor of men's goods, selling to main street retailers across America. Bernie built the business from the dust, through hand-shake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Over 5 decades later, Bernie’s vision of the company still holds true, as we work to instill his core commitments to quality, with a timeless blend of authentic western style.
The Tru Story
Established in 1969, Tru was founded as one of America's first independent fragrance companies. In the early days, founder Bernie Dworin, was a well known purveyor of men's goods, selling to main street retailers across America. Bernie built the business from the dust, through hand-shake agreements and a sacred trust that each fragrance would be authentically crafted with a clear commitment to quality. Over 5 decades later, Bernie’s vision of the company still holds true, as we work to instill his core commitments to quality, with a timeless blend of authentic western style.
HorseLoverZ, the World’s largest online tack store, brings you a large selection of horse riding related products from your favorite brands, including the latest Tru Western selection. You can always find the most popular Horse Gifts & Jewelry on HorseLoverZ, at unbeatable prices either through our online auctions, sales or our Price Match Guarantee!